Philip Ashburne

Philip Ashburne

Philip Ashburne is the Founder & Chief Strategist for AD Assist Agency, a digital marketing boutique agency specializing in using Facebook Advertising to get small & medium sized ecommerce business amazing results.

Doubling Down on eCommerce Marketing With Facebook Ads

Doubling Down on eCommerce Marketing With Facebook Ads
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ecommerce advertising

Did you know that the largest e-commerce orders come from social media channels, particularly from Facebook advertising? It cannot be denied that this social media giant is the most powerful channel, with about two billion monthly active users worldwide. This digital platform is where your potential customers or target market live and breathe. If you haven’t resorted to Facebook advertising yet, it might be time to take the plunge. Yet, there are a few valuable tactics to keep in mind, as far as advertising on the platform is concerned.

In this article, we will share with you four Facebook ads strategies you should employ for your e-commerce business: 

1. Take advantage of dynamic product ads

For the uninitiated, Facebook dynamic ads allow you to promote your brand and products or services to people who have shown interest in your e-commerce business. These types of ads can be in the form of single image, carousel, or collection ads that consistently appear on the newsfeeds of prospects. Through dynamic ads, you can easily target potential customers who have recently visited or taken action on your social media account or website.

2. Utilize a conversion tracking pixel

A conversion-tracking pixel is a small snippet of code that monitors consumer behavior when they enter your website or social media channels. Sure, it may look like a piece of JavaScript code with a blank 1×1 pixel image. Yet, this plays a crucial role in tracking people who have landed on your web page. From there, you can use the gathered data and information to recreate a lookalike audience and retarget your Facebook ads.

3. Pursue a few campaigns for retargeting

Did you know that 72 percent of online shoppers actually abandon their carts without completing a purchase? However, the catch here is that about eight percent of customers may still return to make a purchase even without the process of retargeting. Nevertheless, when you utilize this online advertising technique, you can bring back 26 percent of abandoned customers to complete a purchase effectively. 

This is what retargeting can do for your e-commerce business – it allows you to win back both prospective and old customers. Ultimately, it can increase your conversions and sales rates by a significant margin.

4. Tell your brand story through ads

When it comes to business and marketing, branding can make a great deal of difference. As much as possible, it has to resonate well with your target audience so that they’ll patronize your products or services. Branding can also be performed through Facebook advertising so that you can tell your brand story. The more compelling and valuable these ads are, the more they will appeal to your audience. When you do this effectively, you will entice potential customers to purchase your products or avail of your services.


At this point, you can now see that Facebook is an extremely powerful platform for your e-commerce business. However, make sure to use dynamic product ads, utilize a conversion tracking pixel, set campaigns for retargeting, and tell your brand story through Facebook ads. When executed correctly, Facebook advertising can reach out to your target market and bring in more profits to your e-commerce business.

We provide effective Facebook ads for e-commerce businesses to help optimize your campaigns. If you do not have sufficient knowledge and expertise to pull it off, get in touch with us today to see how we can help!

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