Most people spend their free time browsing through their Facebook feeds, which is among the reasons that Facebook is one of the best platforms for e-commerce. However, since Facebook is free, a lot of businesses use this platform as well. If you want to get on top of the game, you should advertise your products well.
Marketing is not just about putting ads anywhere that it is possible. A successful advertising campaign takes into consideration the timing, content, and audience of the ads. As an online business owner, you should learn how to get the most of Facebook ads.
To help you out, here are a few effective techniques to utilize Facebook ads effectively and boost your sales:
1. Run multi-product advertisement
A multi-product advertisement is one of the latest ad placement upgrades of Facebook. This ad feature allows businesses to promote several products in one post. It gives potential customers various options—and the more options they have, the more likely they will visit your page to view your other products. Multi-product advertisements also help you increase your site’s traffic.
2. Create video advertisements
In case you still didn’t notice, Facebook prioritizes video content. To boost your page traffic and sales, upload short video advertisements of your products from time to time. Facebook users tend to engage more with video content than regular posts. So, creating video advertisements can give you organic traffic.
Make sure to create brief but informative and aesthetically-pleasing videos to attract more audience. Adding upbeat or trendy music also helps catch the attention of users as they scroll through their feed.
3. Offer various discounts
Another way of attracting potential customers is by offering discounts. This technique works on any platform, but still, it is one of the easiest yet effective marketing strategies on Facebook. Everyone loves a good discount, and so even a random Facebook user who saw your discount ads in their feed can quickly turn into a real customer.
You can offer discounts whenever there is:
- A new customer
- A new product from the list
- A milestone to celebrate
Records have proven that discount is one of the best ways to boost sales, but remember not to overdo it. Make sure that these discounts increase your revenue and not the other way around.
4. Boost an existing content
Boosting posts is one way of making your ads visible to a wider audience. While it is more common to boost new content, boosting old posts can equally help attract more customers as well. Doing so also saves you money because you can make new customers without producing new Facebook advertisements.
Old posts already gained impressions, so their existing engagements can help your content get on top of the Facebook users’ feeds. This feature also allows you to target current or new audiences.
5. Retarget customers
A lot of online shoppers leave products on their carts. It is one of the most common problems in e-commerce. As an online business owner, how can you convince them to finally complete their purchase? Retargeting these customers with the same Facebook ads helps many of these customers complete their purchases.
Retargeting those who already like your products not only saves you time and effort, but it also helps you build a connection with your current customers.
Advertising campaigns are crucial in growing your business’s community, retention rate, and sales. Since producing an advertisement is costly and time-consuming, you should learn how to advertise your products well in the digital market.
If you are an online shop owner looking for a Facebook advertising agency, call us now, and we’ll be glad to talk about how we can help boost your sales.